Samsung

We won’t be needing the Hasselblad today…

We put the Samsung S21 Ultra in Rankin’s hands to shoot a fashion editorial with Stefflon Don, alongside content for TikTok. The campaign showed what the camera could do while helping Samsung take a technical product launch to a fashion and lifestyle audience for the first time.

Role

Concept, Creative Direction, Art Direction

Results

Coverage across more than 2,500 publications globally.