Microsoft

Challenge

Make the Microsoft and SAP partnership understandable to people who didn’t particularly want to hear about enterprise data and cloud infrastructure.

Insight

Data is invisible. If you want people to understand what it can do, sometimes you need to turn it into something they can actually see and experience.

Creative

We created The Art of Work, Microsoft’s first Intelligent Cloud exhibition. Working with studios including FIELD.io, we transformed real customer data into a series of physical and interactive artworks. The hero piece, Responsive Potential, turned retail supply-chain data into an architecture of light that visitors could explore and manipulate for themselves.

Results

Instead of another conversation about back-end systems, the exhibition gave people a simple, tangible way to understand what the technology made possible.

Role

Concept, Art Direction