Bupa

Health means something different to everyone.

We used Paralympians’ everyday experiences of health to help shift perceptions of Bupa from private healthcare for the few to an accessible health partner for everyone. That belief shaped the media too, with an accessible campaign at St Pancras and an advertising accessibility blueprint shared across the industry.

Role

Concept, Pitch, Creative Direction

Awards

Cannes Lions: Silver

Campaign Experience Awards: 2 Golds

The Drum Awards: Gold & Bronze