Health Is

Challenge Change the perception of Bupa from an elite, private provider to an inclusive health ally for everyone. Insight Health isn’t a trophy; it’s a relatable human condition shared by everyone, whether you’re a gold medalist or a weekend walker. Creative We moved beyond the Paralympic podium to capture a relatable portrait of everyday health. To ensure the medium matched the message, we also transformed St. Pancras into the UK’s first fully accessible media space. Results A 91% improvement in brand opinion and 7.4 million views during Paris 2024. More importantly, we created an "Accessible Advertising Blueprint" now being adopted across UK media networks. This work also picked up multiple awards including a silver Cannes Lion.