Betty Crocker

You bring the imagination. Betty brings the confidence.

Betty Crocker’s Dream Bake Studio helped hesitant bakers go from “I wouldn’t know where to start” to “Actually, I reckon I could make that.” Visitors sketched their dream cake, AI brought it to life visually, and a personalised baking kit gave them a way to make it for real.

Role

Concept, Pitch, Creative Direction

Awards

IPM Awards 2025: Silver & Bronze