Flavours Of Love

Challenge Bring cultural relevance to a luxury ice cream partnership. Insight London is the capital of dating apps, yet Londoners are romance-starved. We used Pierre Hermé’s Parisian roots to bring the "City of Love" to the people who needed it most. Creative Flavours of Love, a secret compatibility experience in Covent Garden. We turned the product into a diagnostic tool, using a "Compatibility Tasting Menu" to let guests test their real-world chemistry via Michelin starred flavour profiles. Results The activation acted as a high-impact content engine, driving the brand's most successful NPD launch to date. By prioritising social currency over traditional sampling, we proved that a scoop of ice cream could be a genuine tool for real-world connection.