BHAFC 125

Challenge Celebrate 125 years of club history through a jersey launch that genuinely resonates with the fanbase. Insight Club history doesn't live in a trophy cabinet; it lives in the moments fans remember and the players who carry that legacy forward. Creative The screen as a portal. We resurrected 125 years of fan memory through an immersive installation of vintage and modern televisions. By placing a mix of past and present legends inside the glow of archival broadcasts, they physically interact with the club’s defining moments. It’s a living timeline where generations of fandom collide. Approach Avoiding standard "heritage marketing," the campaign was built entirely on collective fan memory, 
using the television screen as a powerful, nostalgic anchor to connect the modern squad with the club's deepest roots.