Brighton & Hove Albion FC

Challenge

Celebrate 125 years of Brighton & Hove Albion with a shirt launch that actually means something to the fans.

Insight

A club’s history doesn’t live in a trophy cabinet. It lives in the moments fans remember and the players who helped create them.

Creative

We used the TV screen as a portal into 125 years of Brighton history, bringing together archive footage, old televisions and players past and present. Rather than simply looking back at the club’s history, we put the current squad inside it, creating a living timeline where different generations of the club could meet.

Approach

We wanted to avoid the usual heritage-film treatment and build the campaign around something every football fan understands: the memories you grow up watching on a screen.

Role

Creative Direction, Concept, Pitch, Art Direction